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Phygrid

Phygrid: From attention to infrastructure

Our mission is to power the real-world AI revolution by giving developers and businesses the infrastructure, tools, and edge intelligence they need to build scalable, physical-world applications. Faster, smarter, and everywhere.

It started with a spark

You have met us through the Ombori magic mirrors, smart recycling bins, or virtual queues. These projects captured headlines and brought millions of people into contact with our work. We designed those moments deliberately: to win attention, build reach, and validate our approach.

And it worked. The early momentum opened doors to global brands and proved the first phase of our 2019 master plan: Get known. Get funded. Get profitable. Get big.

From there, we moved fast and executed relentlessly. We transformed from headline-grabbing projects into building a real Platform-as-a-Service (PaaS) for building and scaling physical-world applications. Retail was our first proving ground because that's where we gained attention. However, the platform was designed from day one to be vertical agnostic: capable of transforming any physical environment, anywhere.

Today

Phygrid is the evolution of that vision: a global, edge-native infrastructure platform built for the real-world AI revolution.

We believe the next digital frontier isn't in the cloud. It's in the real world, where life happens. From intersections and warehouses to farmlands and ports, building for the physical world has been messy, fragmented, and slow. We're fixing it. Phygrid is the infrastructure layer for real-world intelligence, turning edge devices into scalable systems, empowering developers to ship AI solutions in days, and making proof-of-concept to production a repeatable, capital-efficient playbook.

Backed by industry giants, built for developers, and designed for scale, Phygrid is here to make real-world AI not just possible, but profitable.

We captured the world's attention. Now, we're reshaping its spaces.

H&M magic mirror
Phygrid Solutions
Store digitalisation platform
AI in physical stores
Global operations
50+ countries
Signals per month
0.5+ Billion
Purchases per month
35+ Million
BBC
Forbes
Inc.Arabia
Khaleej Times
The National
FastCompany
Story
Story

Powering the real-world AI revolution with infrastructure, tools, and edge intelligence for developers and businesses to build physical-world applications.

Cases
Social

Follow us to see real-world AI in action as we document our journey transforming physical spaces and see how Phygrid brings intelligence to the ground.

Developers
Developers

Build and ship edge AI applications faster with our comprehensive SDK, APIs, and developer tools. Deploy to any edge device with minimal configuration.

Praise for Phygrid

The numbers speak for themselves. Customer engagement has been very positive since we launched.

H&M
Alex Bilbao H&M Business Development
Alex from H&M
Quotation mark

AI driven mirror using speech and vision really helps the consumers passing through the store get familiar with their fashion.

Microsoft
Satya Nadella Microsoft CEO
Satya from H&M
Quotation mark

Contact Phygrid

PhygridOmbori Rune Logo an Ombori company© Phygrid 2025 ·

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